What connects us to cycling? Quite a lot! The pros support one another as a team and ride towards victory together. At our company, innovations are continuously created out of team spirit, something we call the #hansfactor. It’s why hansgrohe is the official title sponsor of the first-class BORA-hansgrohe cycling team. Our riders are world-famous ambassadors for the team spirit that unites us.
This international dream team, consisting of 29 athletes from ten different nations, represents hansgrohe in 140 countries all over the world. In 2019, BORA-hansgrohe was the second-strongest team in the UCI World Tour. The 2021 highlight: the elite German team tops the points standings at the Giro d’Italia – thanks above all to superstar Peter Sagan, who snags the famous red “maglia ciclamino” jersey.
After the race is before the race: hansgrohe, official title sponsor since 2017, has already pledged to continue its support until at least 2024.